Rene McGill is co-founder of Liquid Assets, a family owned and operated beverage wholesaler based in Houston, Texas, that has catered to the restaurant and bar industry for the last 14 years. Rene received her degree in Journalism from Texas A&M University in 1988 and was a newspaper reporter covering local government and education. When she married and moved to Houston, she worked for Hines Interests while she assisted her husband Jerry in starting their own business in the beverage wholesale industry. Rene left Hines in the mid 1990’s and went to work for Service Corporation International in Trust Administration. In 1996, she left SCI to join Jerry fulltime in running the family businesses. During her time running Liquid Assets, she added to an extensive writing background with several years of study in direct response marketing under the direction of Dan Kennedy. Rene and Jerry have used these direct response skills to change and grow their existing businesses as well as consult with a variety of business owners on techniques to market their businesses. She and Jerry started and ran the Glazer-Kennedy Insider Circle chapter in Houston for three years before selling it to focus on their existing businesses. Together they have also started and operated three additional businesses besides Liquid Assets. When time permits, Rene does copywriting and editing for other direct response marketing projects and is active in the Greater Houston Restaurant Association.