Jody Murphy has been helping clients conduct effective direct marketing campaigns for the past 17 years. From pressure sensitive labels to automated multi-touch programs, Jody has touched on it all, and as a result, she is the arbiter of taste when it comes to copy, art, creative and layout. Jody has handled all types of work including political campaigns for hundreds of candidates, non-profit donor programs, , as well as handling other notable business clients including Walt Disney World, Strang Communications, Natural Awakenings Magazine, Southeast Toyota Distributors and Universal Orlando Resort. Having worked on thousands of direct marketing campaigns over her career, in the last few years she has become an expert in helping small businesses reach their potential and have a competitive advantage. She does this by creating turn-key tools for them to use to grow their business. “My passion is to make marketing and business development easy for business owners so they can spend less time working on their business and more time doing what they are passionate about. That is why they got into their business in the first place.” As one of the founding inventors of ireferTM, a completely automated and personal online referral marketing and lead generation tool, Jody is re-writing the book on how small businesses get to be successful. The easy, affordable and manageable way!