Senior Partner, Prophet James Walker is a senior partner at Prophet. James, who has spent the last 20 years honing his skills and understanding of research and analytics across the spectrum of brand and marketing disciplines, leads Prophet’s analytics practice. He splits his time between London and New York. His diverse background embraces the analytical, the creative and the entrepreneurial. James founded Brand Science, which he and his partners later sold to Omnicom. He was a partner at Edge, which he sold to Accenture to create the kernel of Accenture Marketing Sciences. James was President International at AMS, and was an Accenture partner for 7 years. Along the way, James was part of the launch team of the media agency MindShare, was one of J. Walter Thompson’s youngest directors, owned the seminal The Clinic nightclub in London’s Soho, and has made a number of feature films (including Fulham Noir and The Flower Girl) and worked on artistic projects with the UN amongst and other organizations. James is a frequent conference speaker, with contributions to TEDu and TEDx, and was a TEDGlobal host in 2011. James also speaks at many Marketing conferences ever year, is widely published, and also teaches at London Business School, Stern School Of Business at New York University, and INSEAD. James’ expertise in analytics includes brand research and analytics, brand equity modeling, marketing mix modeling, segmentation, econometrics, sales and marketing process improvement, among others. He has led consulting assignments in more than 40 countries, and has worked in most industries. More recently prior to Prophet, James has helped launch and revitalize a variety of entrepreneurial ventures focused on both analytics and media. These included MOFILM, the World’s largest crowd-sourcing creative agency where James is an investor and director; SSA & Company, a consultancy focusing on Six Sigma process improvement where James was a director and helped create a more 21st Century definition of Six Sigma and worked in partnership with a number of private equity houses; and Nunwood Consulting, a research firm, which James helped morph into the consulting space, spearheaded aggressive international expansion and helped pick up a number of awards. James is a graduate of the London School of Economics and Political Science, the University of London.