A technology marketing executive with a history of applying tech innovations to emerging business trends, resulting in breakthrough increases in sales and margins, Eric D. Townsend has the ability to take a concept from ideation to creation through execution. For nearly two decades, Eric’s work has promoted the practical, positive impact of technologies across the computing spectrum—from hardware to software to services. He has worked with various companies in multiple industries to grow technology usages that build business and increase profitability. This includes extensive work and significant initiatives in the healthcare, retail and manufacturing industries. Eric is currently the director of SMB Marketing for North America for Intel Corporation and works closely with technology vendors and IT service providers serving the small and medium business market. As managed IT services have matured over the last 10 years, Eric has been a leader in the adoption of advanced remote services and emerging tools, working with over 300 IT service providers and all major vendors of IT hardware. His focus on growing business through the intelligent evolution of IT processes— as opposed to technology for technology’s sake—has attracted a strong network of fellow travelers and helped forge multi-party initiatives that deliver broad and sustainable value. In addition, Eric helps MSPs and IT consultants reach customers easily and effectively using a mix of social media and content marketing to build brand and increase demand. Eric has a keen understanding of how social media is changing every industry and how businesses should be empowered by this rather than afraid of it. Eric is also deeply committed to supporting local community efforts and helping people in need. For 6 years, he has volunteered his time weekly at Phoenix Children’s Hospital, which provides world-class care to children throughout the state and region. He also works regularly on various U.S. and international housing projects through Habitat for Humanity, including builds in Fiji, New Zealand, South Africa, and Trinidad, as well as domestically in Arizona. Connect with Eric D. Townsend on LinkedIn.