Dr. Femi Obasun originally started this book while in doctoral school in 2010. After published date in 2015, the book sold over 50000 and made the best seller on Amazon in business books. Dr. Obasun life work also scientifically focuses research. Dr. Obssun received the 2021 Hoc European Scientific Award given to handful of scholars in the world. Dr. Obasun was also a previous Professor at the Morsani College of Medicine. Dr. Femi Obasun currently is also a professor of Health Sciences and business at the American National University.