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Craig Lockerd

Craig has been in the auto industry for more than 38 years, holding literally every position in a dealership. He became a turnaround consultant in the late ‘80s and started AutoMax Recruiting and Training more than 13 years ago, because there was an overwhelming need for fresh blood in the auto industry. Craig has personally trained and developed thousands of salespeople and managers while AutoMax Recruiting and Training has conducted more 11,000 recruiting campaigns and has trained over 100,000 people into the auto industry, from “Porters to Presidents.” When it comes to cutting-edge recruitment of top talent for the auto industry and how to develop and retain that talent, Craig and his team from AutoMax are the industry leaders! A highly sought-after speaker, Craig has spoken at numerous 20 Groups, dealerships and industry conferences. Currently, Craig is working on his first book. While Craig has had much success in his life, he prefers to be defined by his love for the church and his family.